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Reputation Era
2017–2019

Reputation

There will be no explanation, there will just be reputation. A dark and vengeful, yet deeply romantic album.

The Blackout and the Snake


After a year of silence, Taylor wiped all her social media, causing a media frenzy. She reappeared with snake videos, reclaiming the insult that nearly destroyed her career and announcing 'Reputation'.

The Blackout and the Snake

The Blackout and the Snake

Look What You Made Me Do


'Look What You Made Me Do' broke YouTube 24-hour records. The video was full of hidden references, including a bathtub of diamonds and a graveyard scene where she buried her former selves.

Look What You Made Me Do

Look What You Made Me Do

Reputation Release


Released with no press interviews ('There will be no explanation, there will just be reputation'), the album explored themes of fame, betrayal, and finding true love amidst chaos. It sold over a million copies in its debut.

Reputation Release

Reputation Release

Reputation Stadium Tour


The tour became the highest-grossing in US history. With a giant cobra named 'Karyn' and massive stages, Taylor proved she could fill stadiums even without mainstream radio support.

Reputation Stadium Tour

Reputation Stadium Tour

The Success of Delicate


'Delicate' showed the vulnerable side of the album. The video, where she dances invisible in the rain and a hotel, resonated for its authenticity and became the era's sleeper hit.

The Success of Delicate

The Success of Delicate

Chapter 6 de 10 Reputation (2017–2019)
Reputation (2017–2019) | Taylor Swift