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Lover Era
2019–2020

Lover

A pastel sky after the storm. A celebration of love in all its forms.

ME! and the Tone Shift


The lead single 'ME!' marked the end of the dark Reputation era with an explosion of pastel colors. The video features the famous 'Je suis calme!' scene from the Miss Americana documentary.

ME! and the Tone Shift

ME! and the Tone Shift

Political Activism


With 'You Need To Calm Down', Taylor explicitly advocated for the Equality Act. The video ends with a petition that garnered half a million signatures, showcasing her political activism.

Political Activism

Political Activism

The Masters Dispute


Taylor revealed her master recordings had been sold without her consent, calling it her 'worst case scenario'. This ignited a debate on artists' rights and led to her decision to re-record her catalog.

The Masters Dispute

The Masters Dispute

Lover Release


Lover included real diary entries in the deluxe editions. Songs like 'Cornelia Street' and 'Daylight' captured the vulnerability of a golden love, moving away from the drama.

Lover Release

Lover Release

Artist of the Decade


At the AMAs, Taylor wore a white shirt with the names of her 'kidnapped' albums written on it while singing 'The Man', a powerful visual statement about her legacy.

Artist of the Decade

Artist of the Decade

Chapter 7 de 10 Lover (2019–2020)
Lover (2019–2020) | Taylor Swift