TAYLOR SWIFT
HomeTour
NewsInterviewsErasSongs
Folklore Era
2020

Folklore

Escapist tales born in isolation. Indie-folk and poetic storytelling.

The Surprise Drop


Announced with a simple black and white photo in the woods, Folklore was a shock. Taylor channeled her imagination during isolation, collaborating remotely with Aaron Dessner.

The Surprise Drop

The Surprise Drop

Cardigan and Number 1


'cardigan' introduced the 'Teenage Love Triangle' (Betty, James, Augustine). The self-directed video used visual effects to travel through the keys of her piano.

Cardigan and Number 1

Cardigan and Number 1

Critical Acclaim


Critics bowed down; Rolling Stone called it her best album. Folklore proved her versatility and established her as a respected songwriter beyond commercial pop.

Critical Acclaim

Critical Acclaim

The Long Pond Studio Sessions


In the documentary, Taylor, Jack, and Aaron met in person for the first time to play the album, sharing wine and stories in a rustic cabin, creating an unforgettable intimate atmosphere.

The Long Pond Studio Sessions

The Long Pond Studio Sessions

Third Album of the Year


Winning her third AOTY, Taylor wore a floral Oscar de la Renta dress and matching mask, an iconic image of the pandemic era. She thanked fans for 'meeting us in this imaginary world'.

Third Album of the Year

Third Album of the Year

Chapter 8 de 10 Folklore (2020)
Folklore (2020) | Taylor Swift