
Folklore
Escapist tales born in isolation. Indie-folk and poetic storytelling.
The Surprise Drop
Announced with a simple black and white photo in the woods, Folklore was a shock. Taylor channeled her imagination during isolation, collaborating remotely with Aaron Dessner.

The Surprise Drop
Cardigan and Number 1
'cardigan' introduced the 'Teenage Love Triangle' (Betty, James, Augustine). The self-directed video used visual effects to travel through the keys of her piano.

Cardigan and Number 1
Critical Acclaim
Critics bowed down; Rolling Stone called it her best album. Folklore proved her versatility and established her as a respected songwriter beyond commercial pop.

Critical Acclaim
The Long Pond Studio Sessions
In the documentary, Taylor, Jack, and Aaron met in person for the first time to play the album, sharing wine and stories in a rustic cabin, creating an unforgettable intimate atmosphere.

The Long Pond Studio Sessions
Third Album of the Year
Winning her third AOTY, Taylor wore a floral Oscar de la Renta dress and matching mask, an iconic image of the pandemic era. She thanked fans for 'meeting us in this imaginary world'.

Third Album of the Year