1989
Her official pop rebirth. 80s synths and total chart dominance.
Shake It Off and Pop
Taylor announced 1989 on a Yahoo livestream and released 'Shake It Off', officially declaring her departure from country. The song debuted at #1 and became an anthem of self-affirmation against 'haters'.
Shake It Off and Pop
1989: A Blockbuster
For the release, Taylor invented 'Secret Sessions', inviting fans to her homes to hear the album before anyone else. 1989 sold 1.287 million copies in its first week, a cultural phenomenon.
1989: A Blockbuster
The Blank Space Satire
With 'Blank Space', Taylor satirized her media image as a 'man-eater'. The video, filmed in a historic mansion, showed her as a glamorous villain, and she became the first woman to dethrone herself at #1 on the Hot 100.
The Blank Space Satire
The 1989 World Tour
A massive stadium tour famous for its 'Squad' and surprise guests in every city. Taylor popularized the use of radio-controlled LED bracelets, making every fan part of the light show.
The 1989 World Tour
Second Album of the Year
Winning her second Album of the Year, Taylor gave a powerful speech: 'There will be people along the way who will try to undercut your success... but if you just focus on the work, you will know it was you who put you there'.
Second Album of the Year